Circulation and Prices of Our Publications

Some things of grave importance have not been receiving due attention at our offices of publication. Men in responsible positions should have worked up plans whereby our books could be circulated, and not lie on the shelves, falling dead from the press. Our people are behind the times, and are not following the opening providence of God.MC 53.2

Many of our publications have been thrown into the market at so low a figure that the profits have not been sufficient to sustain the office and keep good a fund for continual use. And those of our people who have no special burden for the various branches of the work, do not become informed in regard to the wants of the cause, and the capital required to keep the business moving. They do not understand the liability to losses, and the expense every day occurring to such institutions. They seem to think that everything moves off without much care or outlay of means, and therefore they urge the necessity of the lowest figures on our publications, thus leaving scarcely any margin. And after the prices have been reduced to almost ruinous figures, they manifest but a feeble interest in increasing the sales of the very books on which they have asked such low prices. The object gained, their burden ceases, when they ought to have an earnest interest and a real care to press the sale of the publications, thereby sowing the seeds of truth, and bringing means into the offices to invest in other publications.MC 53.3

There has been a very great neglect of duty on the part of ministers in not interesting the churches in the localities where they labor, in regard to this matter. When once the prices of books are reduced, it is very difficult to get them again upon a paying basis, as men of narrow minds will cry, Speculation, not discerning that no one man is benefited, and that God's instrumentalities must not be crippled for want of capital. Books that ought to be widely circulated are lying useless in our offices of publication, because there is not interest enough manifested to get them circulated. The press is a power; but if its products fall dead for want of men to circulate them widely, its power is lost. While our brethren have freely expended means in facilities to multiply books and tracts, they have not planned to bring back the means invested, so as to produce other publications. The power of the press, with all its advantages, is in their hands; and they can use it to the very best account, or they can be half asleep, and through inaction miss the advantages that might be gained. By judicious calculation they can extend the light in the sale of books and pamphlets. They can send them into thousands of families that now sit in the darkness of error.MC 54.1

God calls upon His people to act like living men, and not be indolent, sluggish, and indifferent. We must carry the publications to the people, and urge them to accept, showing them that they will receive much more than their money's worth. Exalt the value of the books you offer. You can not regard them too highly.MC 55.1

My soul was agonized as I saw the indifference of our people who make so high a profession. The blood of souls will be on the garments of very many who now feel at ease and irresponsible for souls that are perishing around them for want of light and knowledge. They have come in contact with them, but have never warned them, never prayed with or for them, and never made earnest efforts to present the truth to them. There has been a wonderful negligence on this point.MC 55.2