The Earthquake Special Of The SIGNS

What a unique opportunity this unprecedented catastrophe gave for telling the world the significance of such tragedies. The buildings of the Pacific Press were badly damaged (the loss was estimated at between $15,000 and $20,000), but managers, factory foremen, and editors quickly huddled to plan an “Earthquake Special” of the Signs of the Times, to be rushed through their undamaged presses. The journalism was good, illustrations outstanding, and the printing up to Pacific Press standards. Within a few days the first run of more than 150,000 copies was ready. From the initial planning, conferences across North America were appraised of the venture and orders in the multiple thousands poured in.WV 499.5

As banks in northern California were temporarily closed, the cash flow from the sale of the “Earthquake Special” into the Pacific Press was welcomed. Between press runs the illustrations were supplemented and in some cases upgraded. Of this project Ellen White declared:WV 499.6

We shall do all we possibly can to get the truth before the people now. The special number of the Signs of the Times is a medium through which much good will be accomplished.WV 500.1